What is ITS?

You can think of a region’s ITS services like the apps on a smart phone. So in a broader context, the region is like a smartphone and the region’s ITS services are like the apps.  You would like the apps to work together to provide helpful and important information. For example, you are using the Starbucks app on your smartphone and want to know the location of the nearest Starbucks. The Starbucks app can open the phone’s native Mapping app to determine the nearest location. Similarly at the regional level, ITS architecture focuses on how different agencies could share their information/capabilities with one another. For example, a transit agency could share their bus travel time information with the local cities and schools. Read more about how our agency uses ITS in the latest issue of BFCG NEWS.